Today, almost every retail business is going online. Since so many ecommerce businesses are coming up, standing out in the league is no longer an option – it is now a necessity. 

And for a small business, it becomes even more important to gain a competitive edge. 

So, what’s the best way to do so? 

Focus on product quality, you may say! Yes, that’s the #1 thing. But, there’s another thing that most small business owners miss. 

The role of customized packaging! Yes, packaging may seem trivial, but that’s one critical element that determines your brand’s success. 

But, how?

Valid question! Stay with us as we dive into the world of custom packaging. We will see how it becomes a game changer for ecommerce businesses, who are taking baby steps in this competitive space. 

Table of Content 

1. Custom Courier Bags – The Unsung Hero of Ecommerce Success
2. Small Business Owner? – Here’s why You Should Invest in Custom Packaging
   1. First Point of Contact
   2. Brand Ambassador 
   3. They are Functional 
   4. Memorable Unboxing Experience 
3. We Help You Get the Best Custom Courier Bags for Your Requirements

Custom Courier Bags – The Unsung Hero of Ecommerce Success

The days of packing the products in plain, unmarked courier bags are long gone. The customers, these days, interact with packaging first and the product later. 

Unlike the physical stores where the customers can interact with products directly, online businesses have to rely on packaging. 

That’s why small businesses are using packaging as a powerful storytelling tool to capture attention, build trust and deliver impeccable customer experience. 

Read on as we explore why you should get custom courier bags for your small online business. 

Small Ecommerce Business Owner? Here’s Why Should You Invest in Custom Packaging 

The competition is going through the roof! This means small ecommerce business owners need 

to stay two steps ahead to enter into the big league. 

Apart from prioritizing product quality, focusing on packaging is one of the ways to enhance customer journey. 

Let’s see the why it’s important to get best quality and custom packaging material: 

1. First Point of Contact

Let’s face the music: First impressions are everything. What you see and perceive first always stays in the mind. 

Since packaging is the first point of contact, the quality and customization creates an impactful and positive first impression. 

A plain courier bag or a torn one will leave your customers dissatisfied, further making them wary of buying your product again. 

Also, a custom packaging is a walking billboard. How? – Putting your brand’s logo, custom colors or even a punchline will grab more eyes. It will help the customers to feel an emotional connection with your brand and remember it forever. 

2. Brand Ambassador 

There are thousands of online stores – some of them might have just taken their first steps. Now imagine the competition. 

But, with an interesting brand story, you can slowly and steadily make your way into customers’ minds. 

That’s why custom courier bags are so critical. These allow your business to showcase your brand through logos, color scheme and unique designs. 

Unlike the generic packaging material, these become the brand ambassadors. Startups and small businesses can easily build brand reputation in a saturated market. And the best part: the personalized packages don’t come with a huge price tag. 

Moreover, custom packaging elevates the perceived value of the product, turning the unboxing experience in Instagram share-worthy. 

3. They are Functional 

Custom courier bags are only for aesthetics. 

No, think again! Whether you are shipping fragile products or luxurious jewellery, right packaging can be a game changer. It can either make or break a customer experience. 

• Ensures Product Protection:  Low quality courier bags often fail to protect the products from wear and tear, extreme weather conditions and impact during transits. 
• Custom packaging provides a perfect fit for the product that reduces movement during transits and minimizes damage. 

Since intact products reach the customer’s doorstep, they are satisfied. This means no returns or negative reviews. Result? – No extra overheads. 

4. Memorable Unboxing Experience 

The unboxing experience has become the most trendy in the e-commerce world. There are millions of videos on platforms like YouTube and Instagram showcasing the interesting and creative packaging.

For today’s customers, unboxing isn’t just about receiving their products. It has become an experience that indirectly influences how they perceive your brand. 

So, it’s best to invest in premium packaging material that not only feels luxurious, but also carries your  brand story. 

We Help You Get the Best Custom Courier Bags for Your Requirements

With e-commerce space becoming too crowded and competitive, you need to put your best foot forward. 

Custom packaging might seem like too small a thing, but it can impact customer experience and eventual bottom line. 

There are not merely protective covers, they are potential storytelling tools that can take your brand message far and wide. 

If you are a small business and want to make your voice heard in the chaos, invest in best quality custom packaging material by ARK Packaging. 

Whatever your need, we hear you and offer the solution that fits  your budget and requirements. 
Get in touch with us now for more information.