Do you know?

• Around 57% online consumers are hesitant to buy from a brand if they receive damaged or broken products. 
• Also, according to a study 67% consumers say that package material influences their purchase decision.  

This data is enough to show how packaging acts as a silent brand ambassador. So, every detail – even if small – matters to set a tone and define brand perception. 

From deciding if a customer would make a purchase again to inspiring brand loyalty, good packaging materials give you a competitive edge. 

Since brands are consciously investing in packaging, it’s crucial to pick a high-quality, durable and aesthetic material. 

However, most ecommerce brands (specially the small ones) often find it difficult to choose an option that checks all the tick boxes. The choice becomes even more overwhelming with an entire ocean of alternatives out there. 

We know it’s a problem, but there’s a solution. Read on as we list down 3 must have packaging materials/tools that every first-timer online retailer should have. 

Table of Content:

1. 3 Crucial Packaging Materials for Small-Scale Online Retailers
   1. Poly Mailers
   2. Courier Bags with POD Sleeves
   3. Custom Printed Courier Bags
2. Tips to Save on Packaging Materials
3. Want to Invest in Good-Quality Packaging Material? – Get in Touch With Us

3 Crucial Packaging Materials For Small-Scale Online Retailers:

From courier bags with POD sleeves to customized poly mailers, there are multitude of options available. To make the choice easier for you, we have listed the top 5 tools and materials that you need for a durable and pleasing packaging. 

Let’s just started:

1.  Poly Mailers

Are you a D2C store selling beautiful ethnic wear? But, during transit, the expensive stone work always gets damaged. Result? – High return rates, increased logistic cost and bad brand reputation. 

There’s a solution for this problem – Poly Mailers. If you are dealing with non-fragile items like clothing, books or fashion accessories like bags, poly mailers are an excellent choice. These are lightweight, but extremely durable. They can withstand harsh weather conditions, rough handling like tossing and dropping or tampering. 

And the best thing is: these packaging materials don’t take up much space, which can help you reduce shipping costs. 

Also, poly mailers offer a huge playground for your brand to experiment with various storytelling tools like logos or printed messages. 

2.  Courier Bags with POD Sleeves

Keeping essential paperworks like invoice, delivery notes, and bill of landing safe during transit is a challenge. A torn or missing document can bring dire legal and financial consequences. That’s why courier bags for POD sleeves should be in your kitty. These bags come with a pouch where you can keep the important documents secure, ensuring the end-customer gets necessary information to reach customers. 

Moreover, such packaging material offers a clean and professional experience, building better brand loyalty. 

Which ecommerce stores can benefit from using bags with enclosed POD sleeves? But, if you are into selling high-value and luxurious products like watches, jewelry and gadgets – these bags are a must-have. 

3. Custom Printed Courier Bags

Right in the beginning of the blog, we talked about how packaging materials carry your brand message far and wide. So, if you are a small business and want to take your branding game to the next level, custom printed courier bags are for you. 

These bags allow you to engage your customers with interesting storytelling through packaging. With creative illustrations or narratives aligning with brand voice, you can captivate the target audience with effective storytelling. 

This creates an emotional connection, elevating the overall customer experience. For example, a bag that looks clawed with a quirky message like “Don’t Feed the Bag” is an excellent choice for ecommerce stores selling pet food. Such packaging evokes a sense of curiosity, while engaging your customers on a deeper level. 

Tips to Save on Packaging Materials

Wrong packaging material choice can add up to your overheads. But, not to worry, here’s a screenshot of how you can save money when buying packaging material for your small business.

1. Bulk Buying – Get connected with manufacturers like ARK Packaging to place bulk orders. This will help you save a lot, reducing overheads. 
2. Optimize Package Dimensions – Oversized packages occupy space, increasing shipping cost. What should you do – optimize the package dimension. For small products, opt for lightweight materials like poly mailers. 
3. Opt for Lightweight Alternatives: Instead of corrugated boxes, courier bags offer lightweight alternatives. 

Want to Invest in Good-Quality Packaging Material? – Get in Touch With Us

For a small ecommerce business that’s trying to make its way to the top, a good quality packaging material is a critical resource. Having the above mentioned three materials will help you ensure a safe delivery, cut down shipping cost and build brand loyalty. 

Get in touch with us and we will give the best recommendation that suits your needs.